Similar iPhone Volume, Different Revenue: Apple’s 2018 Quarterly Record
An actual disclosure separates unit volume from revenue growth when evaluating premium-product strategies.
Updated Oct 17, 2026
Units and revenue moved by different amounts
Apple’s fiscal 2018 final-quarter data showed iPhone units of 46,889 thousand, close to 46,677 thousand a year earlier. Revenue was USD 37,185 million versus USD 28,846 million. The company displayed rounded annual growth of 0% in units and 29% in revenue.
Separate the period-end from the release date
The quarter ended on 2018-09-29, with results released on 2018-11-01. The displayed event date marks the accounting quarter-end, not a product launch or every customer’s purchase date.
Ask separately about units, prices, mix and profit
Revenue can change despite little volume growth, a useful observation for premium launches. The table alone cannot attribute the entire difference to one product’s price or branding. Check product and geographic mix and sales conditions, and do not equate revenue with profit. Replacement purchases also differ from genuinely additional purchases.
A past revenue pattern does not guarantee a new product’s success
This is AI comparison of historical Apple sources, not personal experience. The product mix then differs from today’s foldable competition, and this case does not verify the video’s Duo prices, shipments, China figures or delivery waits. Scarcity depends on supply too and guarantees neither persistent demand nor profit or share-price gains. No separate end date is set for this single-quarter result.
Sources
- Apple — Q4 2018 Unaudited Summary DataAccessed Oct 17, 2026
- Apple — Fourth Quarter Results, November 1, 2018Accessed Oct 17, 2026