Hyundai's real plans, heard in Silicon Valley

Reporting from the Tech Talent Forum 2026 in Silicon Valley, the speaker says Hyundai declared itself not an automaker but a physical AI company that produces cars. After Atlas was unveiled in January (month 1), its share price climbed to 78 ten-thousand won in June (month 6), then fell to 34 ten-thousand won plus 5,000 won on September (month 9) 30, down 56% from its peak. The speaker describes a recurring pattern of expectations outpacing the numbers, as with the Apple Car and Motional cases in 2021. Revenue reached a quarterly record of 49 trillion won in quarter 2, but operating profit fell 20% from 1 year earlier. The speaker explains that tariffs, the disappearance of subsidies, strikes, fires, and a stronger won lowered expectations. As its first answer, Hyundai presented plans for more than 100 models by 2030, 58 models in North America, and its first EREV model next year, while emphasizing fundamentals first and the speed of Chinese competitors. Second, the speaker introduces a data flywheel based on 700 ten-thousand~800 ten-thousand vehicles annually and a roadmap for Level 2 Plus and Level 2 Plus Plus in 2028, followed by production vehicles using its own AI in the second half of 2029. However, both levels require driver supervision, the proprietary system has been delayed by about 2 years, and the projected point at which its data volume overtakes competitors is around 2033. Third, the speaker describes plans to deploy Atlas in Georgia in 2028, establish robot production capacity of 3 ten-thousand units in 2030, and pursue two tracks: supplying Waymo and operating Motional's driverless service. The speaker suggests distinguishing the Hyundai earning money today from the future Hyundai that still needs to prove itself. All directional outlooks are the speaker's conditional judgments, not definitive short-term price predictions.