Maeil Business Newspaper’s Wolga WolbuOctober 9, 2026

PepsiCo cut prices, but North American foods profit fell... Is it worth buying now? | Stockholic

What to look for
Review the figures for PepsiCo's North American performance after its price cuts, the impact of tariff refunds, its annual outlook, valuation, and capacity to pay dividends.
Why it matters
Understanding the distinctions between sales volume, profit margins, and one-off factors helps assess the quality of an earnings surprise.

The Stockholic host reports that after PepsiCo lowered snack prices, North American foods sales volume stayed flat while core operating profit fell 12%, and asks why the share price rose despite a lowered annual outlook. The host presents these results as an interim report card on the February (month 2) reduction of suggested retail prices by up to 15%, Elliott's investment of 40 hundred-million dollars and demands for profitability, and the December (month 12) plan to reduce SKUs by 20%. Quarterly revenue of 252 hundred-million dollars plus 7000 ten-thousand dollars and core EPS of 2 dollars and 34 cents exceeded expectations, providing a basis for the share price increase. However, the host says it is difficult to regard this as an improvement in the underlying business because tariff refunds contributed 4 percentage points (1 hundred-million dollars plus 7800 ten-thousand dollars) to the 3% increase in core operating profit. The host relays TD Cowen's and UBS's assessments of the pricing strategy and plans to raise prices again on some items, saying the key question is whether customers will keep buying after those increases. The annual EPS growth outlook was lowered from 5% to 2.5~3.5%. The host points out that lowering it despite favorable tax rates and exchange rates suggests North American difficulties are greater than expected, and presents a calculation of quarter 4 EPS of 2.19~2.27. The host reports overseas organic revenue growth of 8% and core operating profit growth of 16%, a 2% decline in North American beverage sales volume, RBC's call for a bottling reorganization, and a scheduled year-end update. Citing a share price of 123 dollars and 73 cents on October (month 10), day 7, a PER of 15 times, a dividend of 5 dollars and 92 cents, a yield of 4.8%, and 54 consecutive years of dividend increases, the host concludes that the stock may warrant consideration but lacks sufficient grounds for an active buy. All directional outlooks are the speaker's conditional judgments, not definitive short-term price predictions.

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