Why business closures are surging and strategic moves for the future of self-employment

An independent exercise, not a statement by the video creator or verification of every claim in the video.

An extra 100 delivery orders can produce very different profit gains

These are assumptions, not data from an actual business. From a 20,000-won order, subtract ingredients of 8,000 won, packaging of 1,000 won, intermediation and payment costs of 2,000 won, and merchant-funded delivery and discounts of 3,000 won: contribution per order is 6,000 won. If 100 entirely new orders use spare staff and equipment capacity, the increase before fixed costs is 600,000 won. But if 60 replace shop orders that previously contributed 9,000 won each, subtract the lost 540,000 won and the increase is only 60,000 won. Deduct any additional staff, equipment or advertising costs as well. Sales growth, contribution growth and operating profit after fixed costs are different amounts.

Check for yourself

1. What share of new orders merely switches existing shop orders to another channel?
2. Have all merchant-funded costs been included separately from the customer’s free-delivery display?
3. How much extra staffing, equipment and advertising does the additional volume require?

Limits of application

Every amount and substitution rate is hypothetical, not an actual platform tariff or merchant result. Taxes, refunds, waste and demand changes are excluded; real comparisons need a consistent period and tax treatment. Positive contribution does not establish coverage of all fixed costs, debt repayment and the owner’s opportunity cost.