Lisa Su: The Secret to Saving AMD from Crisis

AMD CEO Lisa Su reportedly discussed her optimism about AI, her career, and her experience turning AMD around at the women's leadership forum Imperia. She says she immigrated from Taiwan to the United States at around two or three years old, grew up in Queens immersed in math and science, and became fascinated with making tangible things after taking apart and repairing a broken remote-controlled car. She explains that she attended MIT and built a semiconductor career at TI and IBM, growing by volunteering for important challenges in accordance with a mentor's advice to run toward the hardest problems. She reportedly joined AMD 14 years ago, when it was insignificant compared with Intel, asked the board for 5 years when she became CEO, and grew a company with a market capitalization of roughly 20 hundred-million dollars into a 1 trillion-dollar company. She explains that rather than pursuing quick results, she invested with a view to 3~5 years ahead, and that, as the company went through a period of shrinking before growing, being an underdog with no expectations placed on it allowed her to take risks. She identifies AI as the most powerful technology she has seen in a career spanning more than 30 years and is optimistic about an era in which computing becomes intelligence, but says substantial resources must be devoted to building safety and trust so that progress and safety can be achieved together. Regarding calls to moderate the pace of AI development, she says the US ecosystem must remain aggressive while emphasizing that building trust in AI is non-negotiable, and reportedly leaves women with a message to be ambitious. All directional outlooks are the speaker's conditional judgments, not definitive short-term price predictions.