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The Wall Street JournalOctober 28, 2026

How Cuba's Economic Crisis Is Actually Opening Business Up | WSJ

An independent exercise, not a statement by the video creator or verification of every claim in the video.

Stocked shelves can coexist with lower purchasing capacity

Hold a hypothetical monthly food budget at 500 units. At 5 units per item it buys 100 items; at 10 units it buys 50. Even if shortages ease and inventory increases, an unchanged budget buys half as much. Recording supply, prices and household budgets separately distinguishes expanding sales opportunities from better living conditions.

Check for yourself

  1. Did the household food budget change over the same period as prices?
  2. Do waiting time, transport costs or cash-access constraints add burdens beyond the posted price?

Limits of application

These are hypothetical values, not estimates of Cuban prices or household budgets. Quality, substitutes, rationing, subsidies and income changes are excluded.

What to look for
Use the reported examples to examine why private business entry and greater basic-goods supply can emerge during an economic crisis.
Why it matters
Separate permission to operate, practical production and payment capacity, and household affordability when assessing who benefits from economic opening.

Timeline

4 segments
  1. The later reporting covers difficulties accessing cash and electricity, and the gap between basic-goods prices and residents’ incomes. Distinguish better store supply from improved living conditions by comparing what a fixed income can actually buy. Individual residents’ experiences should not be generalized to every household’s income or living standard.

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Educational information only; not investment advice.