[About New York] They started a company because Gillette was expensive… The razor war that even brought in the US government | Correspondent Lee Na-yeon

The video uses a comparison of razor blade prices from Harry’s and Gillette as a starting point to explain new brands’ manufacturing and distribution strategies and established companies’ price competition. Its argument is that Harry’s began by selling directly online, acquired technology by purchasing a German manufacturer, and entered major stores, creating conditions that allowed consumers to compare its products directly with existing products. It distinguishes the number of brands from competition among independently owned companies through the example of the termination of Edgewell’s acquisition of Harry’s after the FTC opposed it out of concern that competitive pressure would weaken. It explains that Harry’s operating company is acquiring several brands and expanding into diapers, but that the company’s size must be considered alongside each product’s pricing and compatibility conditions. It emphasizes that P&G operates not only in razors but also across various household products and overseas markets, so its overall performance cannot be judged solely by its competition with Harry’s. It introduces the dividend history, the dividend yield of approximately 3% at the time, and a forward earnings multiple of approximately 21 times, while identifying the outlook for low earnings growth and whether sales volumes recover as matters to examine separately. The video’s prices, financial results, consideration of a stock market listing, and announcement schedules should be understood as information from that particular time, and a dividend history and strong brands do not guarantee future returns. All directional forecasts are the speaker’s conditional judgments, not definitive predictions of short-term prices.