After calling Mao a dictator: what China did to Mbappé

An independent exercise, not a statement by the video creator or verification of every claim in the video.

Measure shared market exposure rather than counting contracts

Assume hypothetical advertising revenue totals 100, including 30 from contracts exposed to one market. If 60% of that revenue stops with no cost savings, compensation or replacement deals, revenue falls by 30×60%=18, leaving 82. More contracts do not necessarily diversify risk if they respond to the same market pressure. Actual analysis must avoid double counting and separately check revenue timing, termination terms and replacement income.

Check for yourself

1. What share of advertising revenue and total income comes from the affected market?
2. Does termination stop future campaigns or remove payments already committed?
3. Has restoration after an apology been confirmed in contracts or broadcast schedules?

Limits of application

This hypothetical comparison uses arbitrary units and does not estimate Mbappé’s or any company’s actual contract values or loss probabilities. Revenue loss differs from net profit loss; penalties, costs, taxes and recovery timing change the outcome.